Urban Clothing-An Emerging Trend

By Manny Sanchez

Urban clothing started from the New York City, but very soon, it became popular in cities like Chicago, Detroit and Los Angeles. Urban clothing is also known as hip-hop clothing or street clothing. The reason is that it is a favourite clothing of hip-hop artists. Urban clothing was introduced in the late 1970s and early 1980s. With the passage of time, the style of urban clothing changed, because some artists and designers started creating clothing lines of their own.

In the late 1980s, hip-hop music groups grew in popularity, and they started wearing urban clothing. The clothing soon became popular among teenagers, because they mostly like to dress up the way their favourite stars do. Designers realized this trend, and they immediately set about attaching themselves with some famous superstars. Some top brands of that time were Nike, Adidas, Keds and Kangol.

During the same period, realizing the inclination of people to the accessories worn by the hip hop artists, clothing diverted towards the jewellery and other such stuff. Kurtis Blow and Salt-N-Pepa were the two famous performers who introduced the trend of wearing heavy gold necklaces and earrings. Soon after, it became the fashion of the streets. In addition to the jewellery, name belts, name plate necklaces and oversize sunglasses were some of the equally popular accessories among men and women.

In the beginning of 1990s, the whole sense of urban clothing got transformed. It inculcated the idea of the Black Nationalism under the influence of African tradition. The priorities and the demands of people changed and the Nike shoes replaced the Adidas shoes. The reason behind it was that these Nike shoes were in the use of an NBA player Michael Jordon. People adopted the new trend and said good bye to Adidas. At that time, one of the prides of urban clothing was Gangsta. It included the flannel shirts, oversize pants and worn-in shoes.

The style of urban clothing totally changed in the 21st century, because hip-hop artists and designers launched their own lines. Tommy Hilfiger, Boss Jeans, Lugz and FUBU clothing became popular among general public.

In the modern world of today, urban clothing is known to be the most wanted clothing among men and women. Urban clothing is available in different designs, styles and sizes. For the convenience of people, there are some urban clothing stores, which have every kind of urban clothing. You can go to buy them from any shopping store or even online. It does not matter if you buy urban clothing from a store or online, you will always find good deals and discounts on purchase.

In urban clothing, there is a lot of variety available in menswear. Ecko Jeans, Enyce Shirts and Rocawear Styles are most popular among men. If you are on a budget, you have the option to shop from a wholesale store or check out special deals on urban clothing. There are many companies and designers who are offering excellent urban clothing, and among these people and companies, a few names are Sean John Clothing, Apple Bottoms Jeans, G-Unit, House of Dereon, Rocawear, Baby Phat, 8732 Clothing and Phat Farm.

All the above mentioned designers and companies have their own clothing lines and all offer creative designs and styles. These designers design clothing keeping in mind certain personalities, and when a superstar wears a new design out of them, it becomes fashion of the time. - 33385

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